W. Lloyd Williams

W. Lloyd Williams

Client Profiling, A Dynamic Process

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W. Lloyd Williams
Dec 05, 2022
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Picture of Professional Money Manager to illustrate client profiling

The managed money process involves assessing a client's risk capabilities and determining the investment asset mix. As consultants, we are responsible for both, but our involvement is limited to the latter. Although you, the consultant, conduct the risk profile analysis, the client is the one who ultimately determines their risk profile.

Client Profiling…

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